The program includes a free accelerator program for e-cigarette stores designed to support their members and help amplify the voice of e-cigarette users in their communities.
The overall goal of the World E-Cigarette Users Alliance (WVA) is to provide a platform for all e-cigarette users to make their voices heard. To that end, the WVA Ambassador program is free and aims to strengthen the connection between e-cigarette owners and their customers, especially those who are actively involved in reducing tobacco harm.
"At the World Vapers Alliance, we represent consumers across the globe and want to bridge the gap between activists, vape shops and consumers. Most e-cigarette store owners are enthusiastic e-cigarette users and help people quit smoking every day. They should be applauded, but instead they are being hit with the same bad regulation as we consumers, "said Liza Katsiashvili, COMMUNITY manager at WVA.
Interested people are encouraged to apply and anyone participating in the Ambassador program will benefit from many advantages. That is, they will be entitled to regularly publish breaking news about VAPE regulations, be featured on the WVA Ambassador Locator map, get priority access to WVA merchandise, be invited to co-host community events, and have the opportunity to work with a global network of Vapers and VAPE businesses and organizations.
"We want to connect them more closely with consumer activists. E-cigarette stores won't be members of our organization, but as ambassadors, they can be multipliers of our common message: e-cigarettes save lives, "Katsiashvili said.