British American Tobacco is launching its tobacco heating product glo in Cyprus, the Cyprus Post reports. The launch is expected to contribute to the economy and society of Cyprus, boosting employment through new job opportunities while supporting the country's retailers and distributor network.
Vitalii Kochenko, managing Director of BAT Hellas in Cyprus, Greece, Malta and Israel, said: "BAT is on a transformation journey to build a 'better tomorrow' by reducing the health impact of its business." "We are proud to bring innovation and technology to the local market through BAT's tobacco heating products, making Cyprus one of the markets selected by BAT International Group for this launch."
Glo Hyper + from Cyprus is BAT's latest tobacco heating product. The device incorporates BAT's latest tobacco heating technology, induction heating, and comes with a Neo Demi Slim rod specifically designed for use in the device.